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I created the branding for Luxe Beauty, a salon and wellness collective in Redvers, SK. From naming to identity design, I collaborated with the business owner to craft a modern, feminine brand with soft neutrals, rich textures, and elegant typography—designed to grow with the business and shine across print, social, and physical spaces.

“I knew that I wanted my brand to be on point from the start. Kristie went above and beyond! I would highly recommend working with her. I can’t wait to see what else we create.”
— Natasha Poirier, Luxe Beauty
The brand guide outlines standards like colour and tone of voice.
Luxe is a clean, modern beauty collective offering experienced service and high-quality products with a welcoming vibe.
The client required the branded typefaces that are readily available on Canva.
Proper hierarchy and organization allows for a lot of information on the business card.
Texture plays a big role in the branding, as seen here on the gift cards.
A GIPHY Sticker set was created for the brand's customers to enjoy.
The client's instagram was updated to align with the brand.
Muted tones make for an luxurious colour way.
Engaging with clients over social media helps strengthen the brand.
Delicate tapered strokes make up the logos.

I was lucky to visit Tasha’s beautiful space in Redvers and join her on the front porch of Luxe—such a rewarding moment to see the branding and her business come to life!

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