I led the rebrand and ad campaign for Little Green Apple, a family-owned market in Abbotsford, BC. The project revitalized the brand while honoring its heritage, appealing to health-conscious locals and busy urbanites with a message of quality, community, and tradition.
The concept was inspired by Burberry's recent rebrand, and hand-made logos from the early 1900's.
The target audience comprises health-conscious locals and busy urban dwellers.
"A Legacy of Goodness" epitomizes the brand's enduring commitment to quality and community.
The hallmarks and attributes of the ad campaign provide consistency.
